Wednesday, January 7, 2015

Ant-Man Trailer Review: Why it Worked

The Ant-Man trailer has been released, and people don't seem to be responding as well as they have with Marvel trailers in the past.  The reaction to the trailer has seemed to suggest it looks "cliche" and unordinary.  Does this trailer look like Marvel's first flop?  I don't think so.

The more I thought about and re-watched the trailer, it just got better and better.  How cool is cliché melodrama built up with sadness and epic music, and Paul Rudd's reaction to all of it? "Huh?" To me this trailer sought out to be the first 30 seconds of the Guardians trailer. It starts with this cliche epic vibe and then theres the classic line "I'm Starlord" "Who?". I think they cut it this way with the humorous moments on purpose and I can't be more excited with what they are going. Also, Devin Faraci from Badass Digest says this:

 "Also worth noting: the line "It's not about saving our world, it's about saving theirs," which speaks to the stakes of the movie - it's not an end-of-the-world riff again, but rather about securing the future."


I think after the scale of Age of Ultron, this suggests they are taking it back to the Iron Man 1 basics, and I LOVE that.  I'm not saying this film is guaranteed to be as solid as I hope.  With all the controversy, Marvel has earned our optimism.  I'm just saying that they seem to be going for something new.  In a genre of film that can easily do the opposite, the goal deserves all the support in the world.